The day I moved all of my belongings to Ithaca College from Central Utah via airplane (this was long before you got charged for bringing multiple bags aboard) I dished over $80.00 for an overweight suitcase stuffed with my large CD collection. Your music isn’t the kind of thing you can just live without. Soon I discovered that I was not only one of the few people in college without a cell phone or personal computer, but the fact that I was still toting a Walkman and case of CDs was unheard of. “You don’t have an iPod?!” they gasped, “Where are you from!?”
By now I’ve accumulated all of the obligatory electronics, and as I familiarize myself with my first iPod (ironically a hand-me-down from none other than my mother who has moved on to an iPod touch), I am just coming to terms with kissing my CD collection goodbye and joining the world of paid online music downloads. But it looks like I’m just catching on to the tail end of the iPod phase as everyone else moves towards accessing their music from the ‘Music Cloud.’
Similar to the online NetFlix model that resulted in all those gutted out Blockbusters and Hollywood video stores, online music streaming companies such as Rhapsody, Napster, and most notably, Spotify in Europe offer free or cheap access by subscription to the ‘Music Cloud’. Essentially this means anywhere you can access the internet (which seems like almost anywhere these days – soon we’ll be streaming downloads straight from the chips in our brains), you can play any album you want. At any time. That’s almost any album ever recorded. So why would we continue spending money on owning select albums that we like when we could instead channel that money towards services that allow us to listen those same albums and also unlimited other music? You have the flexibility to listen to an album or artist just to see if you like it without even having the obligation (or sunk cost) to listen to it again if you didn’t like it.
Why pay to own something when you can have equal or better access to the same thing for a lower price? Those sharing values that mom always emphasized when you were a kid that haven’t always applied in our fiercely independent culture are finally starting to catch on for adults. As we start to see fewer people owning a video or music collection, also we will see less people choosing to own and maintain pricier assets, such as cars.
The average car owner spends $8,000 dollars a year to own, fuel, insure, and maintain their vehicles. At Ithaca Carshare, $8,000 could buy a year of membership for 2 drivers, 22 hours of reserved time per week, and 10,000 miles of driving at Ithaca Carshare! That comes out to 3.2 hours and 27.4 miles per day. That much driving is far in excess of what most people actually need (and those who do drive that much probably want to own a car, or reconsider their driving habits). For the thousands of Tompkins County residents who live near a carshare location or a TCAT line, having on-demand access to Ithaca Carshare’s ‘Car Cloud’ makes a lot more sense than dishing out all the costs to own one, regardless of whether or not you use it. While the amount members spend monthly on carsharing varies widely from driver to driver, it is very infrequent that an Ithaca Carshare member pays more in a month than the amount of a monthly car loan and insurance payment plus a month worth of gasoline.
While Ithaca has something of a reputation for being liberal, progressive, and ‘out there,’ we are absolutely not alone on this one. As of July 2010, there were 46 carsharing programs in North America with 448,574 members sharing approximately 10,405 vehicles. That’s 42 people per vehicle. Without carsharing each one of those people may own a personal car.
It doesn’t take a genius to do the math on this one. Carsharing means fewer vehicles on the roads(research shows up to 15 personal vehicles removed for each carsharing vehicle), and gives people convenient and affordable access to a car when they need it. People think twice about each reservation when they pay per trip. The result? Members are drive less in fuel efficient vehicles, emit less C02, and create less traffic and parking congestion. People save money (which can be spent locally on other things) while still being able to get around without having to ride a bike to the grocery store in a hailstorm to pick up a 50 pound bag of dog food.
It may be a few years yet before you can stream your favorite music from the music cloud directly into the sound system of a carshare car, so hang on to that iPod for now. But if those monthly car payments are killing you, or your vehicle is on its last legs, it’s time to rethink vehicle ownership. The amount you might make from selling your car will buy you plenty of trips with Ithaca Carshare, though I can’t promise anything about those old CD’s. Mine are still under the bed collecting dust…